About the Role
We’re looking for a writer who can simplify complex technology. Someone who enjoys understanding how systems work and can convert that into clear, structured, business-focused content.
This role sits inside Codeft’s marketing and content division. You’ll be working closely with our strategy, design, and product teams on a large B2B engagement in the industrial technology and automation space. The work will span website content, product storytelling, social media content, SEO, sales enablement, CRM flows, and scripts for videos.
If you’re curious, sharp, organised, and comfortable learning technical concepts quickly, this is the right fit.
What You Will Be Responsible For
1. Website Content (Large-Scale Rewrite Project)
You will write structured, high-quality copy for :
- Product pages
- Company pages
- Case studies
- FAQ and microcopy
- SEO content and metadata
The goal is to translate technical product value into simple, convincing, industry-relevant messaging.
2. Positioning & Messaging Support
Assist in building value propositionsDevelop taglines and campaign-ready copyMaintain consistent tone and clarity across touchpo3. SEO & Long-Form Content
Write blogs, guides, knowledge-base articlesResearch keyword intent and align content accordinglyDraft pillar pages and glossary content4. CRM, Email & WhatsApp Flows
Create email sequences and nurturing flowsWrite WhatsApp drip messagesAssist in sales communication content5. Scripts & Video Content
Draft scripts for explainers, demos, testimonialsWrite storyboards and VO linesPrepare captioning and short-form video text6. Landing Page & Performance Content
Copy for targeted landing pagesAd headlines and variantsIndustry-specific messaging for campaign sets7. Research & Technical Understanding
Understand the client’s product suiteStudy manufacturing, automation, and Industry 4.0 conceptsDistill complex terminology into simple languageWhat We’re Looking For
Must-Haves
2–4 years writing for B2B, SaaS, tech, product, or engineering brandsAbility to explain complex ideas simplyStrong writing fundamentals and structured thinking
Experience writing websites and long-form contentComfort working on large content projects with deadlinesCuriosity about industrial products, hardware-software systems, and technical subjectsGood to Have
Familiarity with SEO principlesPrior agency experienceExperience in manufacturing, robotics, IoT, or enterprise techExperience writing video scriptsWhy Join Codeft as a Writer
You’ll work on a multi-layered, high-impact B2B tech projectYou’ll get exposure to product teams and foundersYou’ll build a strong portfolio in industrial tech contentYou’ll learn how to architect large-scale content systemsYou’ll write real work that drives business growth