Lead Generation Analyst - Marketing

Job Title : Lead Generation Analyst

Experience : 4 - 5 Years

Location : Bengaluru and Pune

Team : Marketing - Lead Gen & Research

Job Summary :

As a Lead Generation Analyst at Mphasis , you will be a key member of the Lead Generation team, responsible for generating Sales Qualified Leads (SQLs) and creating new business opportunities across a defined set of strategic enterprise accounts. This role requires close collaboration with regional Sales Leaders and coordination with the Marketing team to craft compelling messaging and execute targeted campaigns. You will play a critical role in building a strong top-of-funnel pipeline for Mphasis’s AI-led digital transformation services.

Key Responsibilities :

• Research and analyze target accounts (including Global 500 companies) using business and industry acumen to identify key stakeholders and decision-makers.
• Execute outbound prospecting initiatives (email, LinkedIn, cold calling) to generate interest and schedule meetings for regional Sales Leaders.
• Collaborate with Marketing to design and execute joint campaigns and virtual / in-person events to drive demand generation.
• Engage with C-suite, VP, and Director-level executives to understand their pain points and position Mphasis’s solutions effectively.
• Craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings.
• Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).
• Track and report on lead generation KPIs, campaign performance, and conversion metrics.
• Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.
• Help build and maintain a healthy top-of-funnel pipeline in collaboration with sales leadership.

Required Skills & Qualifications :

Preferred Qualifications :

What We Offer :