Product Marketing Manager (Saas)

Position Overview We are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies. This role requires a strategic thinker who can bridge the gap between technical capabilities and customer needs while enabling our sales team for success.

Experience Requirements

3-5 years of experience specifically as a Product Marketing Specialist

Proven track record in B2B product marketing

Experience in conducting webinars, and creating demo videos and other marketing assets.

Key Responsibilities

Messaging and Website

Own and optimize all product messaging on the company website

Document messaging frameworks and learnings for marketing team distribution across verticals

Collaborate with technical, customer success, and sales teams to develop consistent messaging across all channels

Ensure seamless alignment between marketing messaging and technical documentation

Customer Research & Insights

Conduct daily customer conversations to gather insights and feedback

Segment user base and analyze pain points, objections, and behavioral patterns

Develop targeted messaging strategies to address specific customer concerns and needs

Translate customer insights into actionable marketing strategies

Sales Enablement

Partner with pre-sales team to create comprehensive sales assets and collateral

Document and maintain pitch decks, sales demonstrations, proof-of-concepts, and objection handling materials

Conduct weekly dealflow analysis to identify bottlenecks and optimize sales processes

Develop and maintain competitive battlecards for the sales team

Own the complete customer case study development process

Competitive Intelligence

Monitor and analyze competitor activities, marketing strategies, and product offerings

Conduct regular testing of internal products and competitive solutions

Maintain pricing strategies and optimize product packaging for both self-serve and enterprise segments

Feature Launch Management

Collaborate with technical and sales teams to ensure user-focused feature development (naming conventions, UX copywriting, etc.)

Own end-to-end go-to-market strategy for all feature launches

Develop pre-launch buzz generation strategies and campaigns

Align cross-functional teams on success metrics and launch expectations

Optimize post-launch messaging for maximum user engagement

Own feature launch KPIs until successful handover to customer marketing team