SEO Executive / Specialist

Company Description

Webential, Australia is a cutting-edge agency specializing in web design, development, and digital marketing, driven by a team of creative professionals dedicated to delivering exceptional solutions. We combine expert insights with innovative strategies to create impactful and cost-effective outcomes for our clients. Known for clear communication and a client-centric approach, we ensure smooth collaboration throughout projects. Our commitment extends beyond project completion, offering ongoing support and helping clients achieve their next big idea. With a focus on understanding client needs deeply, we deliver experiences that resonate across all consumer touchpoints.

Responsibilities : Keyword Research :

Use advanced tools to identify and target the business's most relevant and high-traffic keywords.

Content Oversight : Supervise content creation, providing guidelines and suggestions for optimization and ensuring updates to outdated content.

SEO Implementation :

Optimize website pages for desktop, tablet, and mobile use. It includes on-page SEO elements like title tags, meta descriptions, headers, alt tags, and internal linking.

Technical SEO :

Conduct regular SEO audits to identify broken links, duplicate content, and slow page speeds and address redirection challenges. Recommend and guide necessary changes to developers.

Competitor Analysis :

Conduct an in-depth analysis of competitors to identify gaps and opportunities.

Conversion Rate Optimization : Implement basic techniques to convert organic traffic into valuable leads, especially for our SaaS products.

Data Analysis :

Use tools like GA4 and GTM to create and analyze reports on vital KPIs, SEO traffic metrics, search engine referrals, and keyword rankings.

Reporting :

Create detailed monthly and weekly reports highlighting key performance indicators, growth areas, and areas needing improvement.

Stay Up-to-Date with the Latest SEO Trends : Ensure the marketing website is always up-to-date with relevant content, the latest SEO best practices, trends and user-friendly navigation.

Strategy Development :

Draft and implement cohesive SEO strategies that align with company objectives and drive sustainable traffic growth.

Collaboration : Work closely with content writers, graphic designers, and developers to ensure SEO best practices are consistently applied.

Continuous Learning :

Stay updated with the latest trends, updates, and best practices in the SEO industry.

Qualifications :

Bachelor's degree in Marketing, Business, or a related field.

Proven experience as an SEO Executive or Specialist with a focus on local SEO AND / OR eCommerce SEO. Minimum of 2 years exp required for the profile managing end to end SEO life cycle

In-depth knowledge of local search optimization principles, algorithms, and best practices.

Familiarity with local search tools and platforms, including Google Search Console, Google Tag Manager, Google Looker Studio, GA4, SEMRush etc.

Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.

Passion for online marketing and staying up-to-date with the latest SEO trends and technologies.

Benefits :

• 8 AM to 5 PM morning work timings, a great time to balance your work and personal life
• Leave Encashment
• Rewards and Recognition
• Learning & development opportunities.
• 5 days Working

You can also directly apply at ta@webential.com or visit www.webential.com / careers