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Shopify & PPC Specialist

Fitspire - Health | WellnessNew Delhi, Delhi, India

2 days ago

Job description

Job Title : Shopify & PPC Specialist

Location : Connaught Place, New Delhi

Employment Type : Full-time

About the Role

We’re looking for a detail-oriented Shopify & PPC Specialist who can directly manage our e-commerce website while running paid advertising campaigns to drive traffic and conversions. This role is execution-heavy and ideal for someone who enjoys getting hands-on with both platforms and performance data.

Key Responsibilities

Shopify (Hands-on Execution) :

Maintain and update the Shopify store — products, collections, and content.
Optimize website speed, layout, and user experience to maximize conversions.
Install / configure Shopify apps as needed for store functionality.
Troubleshoot issues and implement fixes independently or with minimal developer support.
Monitor analytics to ensure smooth operations and highlight areas for improvement.

PPC (Performance Campaigns) :

Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads.

Perform keyword research, competitor benchmarking, and targeting optimization.

Track KPIs (CTR, CPC, ROAS, conversions) and adjust campaigns for performance.

Test ad creatives and landing pages to improve cost efficiency.

Stay updated with advertising platform updates and best practices.

Qualifications & Skills

1–3 years of hands-on experience with Shopify store management.

Proven track record of running successful PPC campaigns.

Understanding of SEO fundamentals and e-commerce conversion funnels.

Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager.

Basic HTML / CSS knowledge is a plus but not mandatory.

Strong analytical and problem-solving skills with attention to detail.

What We Offer

Competitive salary with performance-based bonuses.

Exposure to a fast-growing e-commerce environment.

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Ppc Specialist • New Delhi, Delhi, India

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