Content Writer

Senior Content Strategist (SEO Team)

Location : Pithampur, Indore

Department : Marketing – SEO & Organic Growth

Reporting To : Head of SEO / Marketing Director

Type : Full-Time (On-Site)

Seniority : Senior / Lead

Role Overview

We are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative— Target 40–40K , aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter.

This role requires a data-driven strategist with deep expertise in SEO content , the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams.

You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally.

Key Responsibilities

1. Content Strategy & Planning

Build and own the entire content roadmap aligned with SEO goals (40–40K plan).

Conduct in-depth SEO keyword research , topic cluster creation, and competitor analysis.

Define content clusters around :

Solid wood / teakwood furniture

Luxury / designer furniture

Customisation

Furniture for architects, HNIs, real estate, hospitality, offices

2. Content Production & Quality Management

Guide and manage internal writers + external agencies.

Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages .

Ensure all content is :

Optimised for keywords

High E-E-A-T (expertise, authority, trust)

Factually accurate

Strongly differentiating Alankaram

3. On-Page SEO Excellence

Implement best practices :

Internal linking architecture

Schema markup planning

Canonical optimisation

Header structure

Image SEO

Page-level SEO scoring

Work with the SEO Manager for technical issue resolutions.

4. Authority Building & Link Acquisition Support

Work closely with the Off-Page Manager to plan :

Linkable assets

PR-driven articles

Guest posts

Furniture trend reports

Research-based content pieces

Ensure every major content piece contributes to improving Domain Rating .

5. Tracking, Reporting & Optimization

Measure performance on :

Keyword rankings

Topic cluster growth

Organic traffic by page type

Conversion from SEO

Velocity of content production

Present weekly & monthly performance reports for Project 40–40K.

6. Cross-Team Collaboration

Collaborate with : SEO Manager

Graphic team

Website development

PR team

Product & showroom teams

Gather insights for product education content and trend-based articles.

Requirements

Must-Have Skills

5–10 years of experience in SEO content strategy (e-commerce preferred)

Deep knowledge of : Keyword clustering

Topical authority

E-E-A-T best practices

On-page SEO

Hub-and-spoke content architecture

Experience scaling content for high DR growth and high organic traffic outcomes .

Excellent writing, editing, and research skills.

Good to Have

Experience with luxury / lifestyle / home / interiors / furniture industry

Understanding of website UX & CRO

Experience managing writers and freelancers

Ability to work in Pithampur on-site with a focused team

What This Role Offers

Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industry

Full ownership of content strategy for a national luxury brand

Fast-growth opportunity with leadership track

Working directly with marketing leadership

KPIs for First 12 Months

Your performance will be measured on :

Content Velocity : 40–60 high-quality pieces / month

Keyword Rankings : 200+ keywords ranking in top 10

Topical Authority : 10+ topic clusters built

Traffic Growth : Achieving 40,000 organic visitors / month

DR Improvement : Reaching DR 40 through authority-building content

Conversion Impact : SEO contributing 25–35% to qualified leads