Senior Content Strategist (SEO Team)
Location : Pithampur, Indore
Department : Marketing – SEO & Organic Growth
Reporting To : Head of SEO / Marketing Director
Type : Full-Time (On-Site)
Seniority : Senior / Lead
Role Overview
We are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative— Target 40–40K , aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter.
This role requires a data-driven strategist with deep expertise in SEO content , the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams.
You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally.
Key Responsibilities
1. Content Strategy & Planning
Build and own the entire content roadmap aligned with SEO goals (40–40K plan).
Conduct in-depth SEO keyword research , topic cluster creation, and competitor analysis.
Define content clusters around :
Solid wood / teakwood furniture
Luxury / designer furniture
Customisation
Furniture for architects, HNIs, real estate, hospitality, offices
2. Content Production & Quality Management
Guide and manage internal writers + external agencies.
Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages .
Ensure all content is :
Optimised for keywords
High E-E-A-T (expertise, authority, trust)
Factually accurate
Strongly differentiating Alankaram
3. On-Page SEO Excellence
Implement best practices :
Internal linking architecture
Schema markup planning
Canonical optimisation
Header structure
Image SEO
Page-level SEO scoring
Work with the SEO Manager for technical issue resolutions.
4. Authority Building & Link Acquisition Support
Work closely with the Off-Page Manager to plan :
Linkable assets
PR-driven articles
Guest posts
Furniture trend reports
Research-based content pieces
Ensure every major content piece contributes to improving Domain Rating .
5. Tracking, Reporting & Optimization
Measure performance on :
Keyword rankings
Topic cluster growth
Organic traffic by page type
Conversion from SEO
Velocity of content production
Present weekly & monthly performance reports for Project 40–40K.
6. Cross-Team Collaboration
Collaborate with : SEO Manager
Graphic team
Website development
PR team
Product & showroom teams
Gather insights for product education content and trend-based articles.
Requirements
Must-Have Skills
5–10 years of experience in SEO content strategy (e-commerce preferred)
Deep knowledge of : Keyword clustering
Topical authority
E-E-A-T best practices
On-page SEO
Hub-and-spoke content architecture
Experience scaling content for high DR growth and high organic traffic outcomes .
Excellent writing, editing, and research skills.
Good to Have
Experience with luxury / lifestyle / home / interiors / furniture industry
Understanding of website UX & CRO
Experience managing writers and freelancers
Ability to work in Pithampur on-site with a focused team
What This Role Offers
Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industry
Full ownership of content strategy for a national luxury brand
Fast-growth opportunity with leadership track
Working directly with marketing leadership
KPIs for First 12 Months
Your performance will be measured on :
Content Velocity : 40–60 high-quality pieces / month
Keyword Rankings : 200+ keywords ranking in top 10
Topical Authority : 10+ topic clusters built
Traffic Growth : Achieving 40,000 organic visitors / month
DR Improvement : Reaching DR 40 through authority-building content
Conversion Impact : SEO contributing 25–35% to qualified leads
Content Writer • Bhopal, Madhya Pradesh, India