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Marketing Communications Specialist

Marketing Communications Specialist

Craft WorldwideRepublic Of India, IN
3 days ago
Job description

Key Responsibilities :

  • Develop creative concepts and copy for digital, social, film, print, and integrated campaigns.
  • Collaborate with art directors, designers, and strategists to bring ideas to life with clarity, wit, and emotional resonance .
  • Write video scripts, taglines, social content, website copy, and brand storytelling pieces .
  • Adapt master brand campaigns for different markets and formats while ensuring tone and brand consistency .
  • Translate creative briefs into impactful communication ideas that align with client objectives.
  • Participate in brainstorming sessions and contribute to the ideation of campaign concepts.
  • Ensure copy meets brand guidelines and passes through internal and client reviews smoothly .
  • Stay up to date with industry trends, pop culture, and new digital storytelling formats .

Qualifications & Skills :

  • Bachelor’s degree in Advertising, Communication, English, Journalism, or related field .
  • 3–6 years of experience as a Copywriter in an agency or content production environment.
  • Strong portfolio demonstrating conceptual thinking, versatility, and craft .
  • Excellent command of language, tone, and storytelling.
  • Ability to write across formats — short-form, long-form, conversational, and persuasive.
  • Strong understanding of digital platforms, brand voice, and audience behavior .

    • Collaborative mindset and ability to work closely with creative and production

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    Marketing Specialist • Republic Of India, IN