Channel Partnership Lead

The Area Sales Executive (ASE) will accelerate our sales efforts in the assigned territory.The ASE will be responsible for achieving sales targets, managing channel partners, executing brand-building activities and supporting digital and promotional initiatives in the assigned territory. This role is critical in driving business growth and strengthening our presence in the market.

1. Achieve monthly, quarterly, and annual primary and secondary sales targets for assigned territory

2. Drive volume growth across product categories — eg. automotive, inverter, and industrial batteries.

3. Develop and manage the dealer and distributor network to ensure market coverage and product availability

4. Identify potential channel partners and recommend appointments where required to drive primary & secondary

5. Conduct regular market visits to track market trends, competitor activities, and customer feedback.

6. Submit daily, weekly, and monthly sales reports, market feedback, and competitor activity updates

Soft Skills :

1. Self-motivated with a goal-oriented mindset.

2. Familiarity with digital tools and CRM systems is an added advantage.

3. Willingness to travel within the assigned territory.

3+ years of experience in sales and channel management, preferably in [FMCG / Automotive components / Lubricants / Consumer Durables].