Digital Marketing Executive

ConfidentialDelhi, India

30+ days ago

Job description

Location : Saket, New Delhi Company : International Youth Club

About Us

International Youth Club is an award-winning adventure travel company, offering unique experiences like Ladakh, Spiti, Chadar Trek, Kerala, Kashmir, Tawang, Meghalaya and many other tours. With a strong focus on sustainable tourism and community involvement, we aim to bring explorers, adventurers, and enthusiasts together on one platform.

Role Overview

We are looking for a Digital Marketing Executive who will be responsible for planning, creating, and executing digital marketing strategies to promote our travel packages, increase brand awareness, and generate quality leads.

Key Responsibilities

01. Social Media Marketing

Create engaging content (posts, reels, stories, carousels) for Instagram, Facebook, and WhatsApp.
Plan monthly content calendars and campaigns for travel destinations.
Run interactive polls, contests, and engagement activities.

02. Performance Marketing

Plan and execute Meta (Facebook / Instagram) Ads and Google Ads campaigns.

Optimize ads for lead generation and conversions.

Monitor ad budgets, CTR, CPL, and ROI.

03. SEO & Content Marketing

Write SEO-friendly blogs, itineraries, and landing pages.

Research and use focus keywords & secondary keywords.

Optimize website content for better Google ranking.

04. Sales & Vendor Support

Provide daily creatives to the sales team for WhatsApp promotions.

Create branded marketing material for B2B partners.

05. Email & WhatsApp Marketing

Draft promotional emails, and community engagement posts.

06. Analytics & Reporting

Track campaign performance and prepare weekly / monthly reports.

Analyze trafic, engagement, and conversion data to improve strategies.

Requirements

1–3 years of experience in Digital Marketing (preferably in Travel / Tourism).

Strong knowledge of Social Media, SEO, Google Ads, and Meta Ads.

Ability to write attractive and SEO-optimized content.

Creative mindset with design sense (basic Canva).

Strong communication and coordination skills.

What We Offer

Opportunity to work with an award-winning adventure travel brand.

Exposure to both B2B and B2C marketing strategies.

Creative freedom to execute innovative campaigns.

Supportive work environment with growth opportunities.

Skills Required

Canva, Google Ads, Social Media Marketing, Seo

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Digital Marketing Executive • Delhi, India