Job Title : Franchisee Development Manager – Domestic Air Cargo
Location : Gurgaon
Department : Network Expansion & Franchise Operations
Reporting To : Head – Air Cargo / Business Development Head
Role Overview :
The Franchisee Development Manager – Domestic Air Cargo will play a strategic and hands-on role in expanding our air cargo network by identifying, evaluating, onboarding, and empowering franchise partners. This role will require market mapping, partner development, strategic onboarding, compliance setup, training delivery , and post-launch business support to drive mutual growth.
This position is best suited for someone with an entrepreneurial mindset, a deep understanding of logistics / franchise operations, and a passion for building long-term B2B partnerships.
Key Responsibilities :
- Conduct nationwide research to identify high-potential cities, airports, and industrial zones where air cargo demand is underserved.
- Develop a region-wise network expansion plan in alignment with volume projections, serviceability, and commercial targets.
- Benchmark competitor models, pricing, and presence to find strategic franchise locations.
- Launch outreach campaigns to attract new franchisees via digital platforms, industry networks, and regional events.
- Evaluate franchise inquiries based on capability, financials, local influence, infrastructure, and willingness to comply with air cargo regulations.
- Maintain a qualified funnel of franchise leads using CRM or ERP systems.
- Conduct background checks, site inspections, and infrastructure audits before partner finalization.
- Coordinate with internal legal / compliance teams to generate franchise codes, LOIs, and final agreements .
- Customize franchise agreement terms based on regional challenges while maintaining brand standards.
- Organize in-person or virtual onboarding sessions covering :
- Pickup / Delivery SOPs
- SLA expectations
- Airway Bill usage and booking system
- Packing & DGR handling guidelines
- Safety, security & customer service
- Provide franchisees with a comprehensive Franchisee Onboarding KIT (agreement copy, branding guide, handbook, stationery templates, operations checklist, escalation matrix, etc.).
- Support them in completing documentation such as GST, PAN, location photos, infrastructure details, and staff info.
- Work with newly onboarded partners to generate the first 30–60–90 day load ramp-up plan .
- Guide them to tap local customer, forwarders, manufacture, exporters, and eCommerce sellers for load development.
- Share regional marketing materials, co-branded campaigns, and digital promotion toolkits.
- Analyze and help optimize tonnage, yield per shipment, delivery success, and cost-effectiveness.
- Ensure smooth integration of billing processes including AWB issuance, POD submission, invoicing formats, and tax compliance.
- Track payment collections and coordinate with the finance team to manage outstanding payments.
- Issue No Dues Certificate (NDC) after clearing financial reconciliation.
- Use dashboards and MIS to monitor franchisee performance metrics :
- Load booked vs. target
- Service quality
- TAT adherence
- Customer feedback
- Revenue generation
- Conduct monthly business reviews with franchisees and offer corrective action plans when necessary.
- Build strong relationships to retain franchisees and scale their operations into multi-zone or multi-service models.
- Provide ongoing support through refresher training, joint sales visits, and escalation handling.
- Assist underperforming partners with restructuring or route re-allocation.
Key Performance Indicators (KPIs) :
No. of New Franchisees Appointed (Monthly / Quarterly)Network Coverage 99% across Tier 1–3 CitiesLoad Generation from Franchisees (in tons / month)Time-to-Onboard (from lead to operational launch)% Active & Compliant FranchiseesCollection Efficiency / NDC Turnaround TimeKPI
Target %
Notes
Active Franchisees
98%
Actively contributing business (monthly)
Compliant Documentation (KYC / GST / Agreement / NDC)
100%
Mandatory for operations and audits
Timely Payment Compliance
99%
Regular billing and NDC submission
SOP / Operational Compliance
98%
Booking process, TAT, packaging, labeling
Zero Escalation Performance
98%
No customer complaints or SLA breaches
Required Qualifications :
Graduate / Postgraduate in Business Administration, Supply Chain, or Logistics.Minimum 3–5 years' experience in franchise / channel development, preferably in logistics, air express, courier.Preferred Skills :
Knowledge of air cargo handling and express logisticsExcellent communication, negotiation, and interpersonal skillsStrong analytical and planning abilitiesRegional language proficiency is a plusWillingness to travel extensively (up to 60–70% of the time)Show more
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Skills Required
Franchise channel development, Air cargo handling, Express logistics, ERP systems