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▷ (3 Days Left) Copywriter

▷ (3 Days Left) Copywriter

The Friday ProjectChennai, Tamil Nadu, India
1 day ago
Job description

About The Role

We are looking for a copywriter who can turn brand strategy into clear, on brand content for social. You will write daily for multiple F&B, lifestyle, skincare, hospitality, and jewellery brands. You will collaborate with strategy, design, video, and account teams to ship work on time and at a high standard.

What You Will Do

  • Write platform specific copy : Instagram captions, Reel hooks, YouTube Shorts scripts, static post copy, story frames, carousels, and community replies
  • Draft ad copy for Meta and Google : headlines, primary text, descriptions, and variations for testing
  • Script short format videos : cold opens, VO lines, cut points, CTAs, and storyboards
  • Build monthly content calendars with angle, hook, CTA, and reference links
  • Turn brand decks and inputs into tone of voice guides and messaging pillars
  • Research competitors, trends, hashtags, seasonal moments, and local cultural hooks
  • Adapt long form to short form and vice versa : blog posts, emails, landing pages, menu blurbs, in store copy
  • Partner with designers and editors to align copy with visuals and motion
  • Proofread for grammar, clarity, and brand consistency
  • Track performance of key posts and recommend next steps
  • Join shoots when needed to guide lines and on screen text
  • Write in English and basic Tamil when required

What You Will Bring

  • 2 to 4 years of copywriting experience in a social media or creative agency
  • Strong portfolio with short format content, ad copy, and brand storytelling
  • Clear understanding of Instagram, Reels, Shorts, LinkedIn, and basic ad platforms
  • Comfort with quick turnarounds, feedback, and multi brand juggling
  • Solid grammar, clean structure, and an eye for simple persuasive lines
  • Bonus skills : bilingual Tamil, basic SEO, email flows, and UGC scripting

    • How We Work

  • Weekly content reviews and brainstorms
  • Monthly calendars and shoot plans
  • Clear briefs with audience, purpose, format, length, and CTA
  • Edits tracked in docs and delivered on time

    • Success Looks Like

  • Hooks that hold attention in the first three seconds
  • Captions that are on brand and drive saves, shares, and comments
  • Ad copy variants that improve CTR and CPA over time
  • Calendars that ship on schedule with minimal rework
  • Clean files and documentation that the team can pick up easily
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    Copywriter • Chennai, Tamil Nadu, India