Senior Digital Marketing Professional

About this role

We are seeking a skilled digital marketing expert to lead our online presence. The ideal candidate will have a deep understanding of digital marketing strategies and platforms, with the ability to design, implement, and optimize campaigns that enhance our institution’s visibility, engagement, and growth.

Key Responsibilities :

• Develop, execute, and manage digital marketing campaigns across multiple platforms including social media, search engines, and email marketing.
• Analyze campaign performance, providing actionable insights and recommendations.
• Conduct market research to identify trends, opportunities, and competitive strategies.
• Collaborate with internal teams to ensure brand consistency and alignment with institutional objectives.
• Optimize SEO / SEM, website content, and digital assets to drive traffic and improve user experience.
• Plan and execute content marketing strategies, including blogs, newsletters, and digital publications.
• Stay up-to-date on emerging digital marketing trends, tools, and best practices.

Requirements :