Content Writer

Location : Chennai | 10 AM – 7 PM |  1 WFH Day / Week | 5-Day Work Week

About MySmartAlign

MySmartAlign (MSA) is a pioneering clear aligner brand with a strong presence in India and Malaysia , bringing over 10 years of expertise in the aligner and digital orthodontics industry. We empower dental professionals with advanced, end-to-end aligner solutions from precision case planning and in-house aligner production to robust training and tech support. Trusted by thousands of partner clinics, MSA is redefining the future of orthodontics. As a growing brand in the dental tech space, we value agility, trust, and operational excellence.

As part of our continued growth, MSA is building a dedicated in-house branding department to lead the creative direction and communication strategy of the brand across digital and offline platforms . This robust team will be at the core of shaping MSA’s visual identity, campaign narratives, and market presence. While their primary focus will be on strengthening MSA’s brand voice , they will also extend their expertise to support the branding needs of our sister concerns , ensuring cohesive storytelling and brand alignment across the board.

We are looking for a creative and strategic Content Writer with around 1 year of hands-on experience to join our newly formed in-house branding team.

What You’ll Be Doing at MSA

• As a Content Writer in MSA’s newly formed in-house branding team, you won’t just be writing, you'll be shaping how our brand speaks to the world.
• You’ll create content that connects, informs, and converts ranging from snappy social media copy , Instagram-first storytelling , and thought leadership posts , to long-form blogs, newsletters, and website articles . You'll also take the lead in writing marketing collateral such as brochures, landing pages, emailers, campaign presentations, and product / service descriptions all aligned with MSA’s tone and purpose.
• A key part of your role will be to assist in scripting content for videos, product explainers, and training modules , helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You’ll work closely with our branding team to develop visually aligned content , brainstorm campaign ideas, and bring concepts to life across digital and offline formats.
• You'll be responsible for managing content calendars , maintaining consistent publishing schedules, and contributing to the overall content strategy with data-backed suggestions and creative direction.
• As the brand voice behind the scenes, you'll also contribute to building the C-suite’s personal brand , supporting them with impactful posts, articles, and professional communication.
• Additionally, you’ll write for our sister brands , adapting your style to preserve each brand’s unique identity while maintaining coherence across the brand ecosystem.
• This role is ideal for someone who blends creative thinking with strategic clarity , and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.

We’re Looking For Someone Who :

Bonus if you have :