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Head of Influencer Marketing

Head of Influencer Marketing

ConfidentialIndia
30+ days ago
Job description

Can you...

  • Design and execute cutting-edge influencer marketing strategies that align with our brand and supercharge our partner program's growth
  • Lead, mentor, and inspire a team of Partner Program Agents, holding them accountable to clear KPIs and coaching them to build high-value relationships
  • Take full ownership of our Agile CRM, ensuring it's used effectively and continuously improving its features to meet the program's needs
  • Create compelling scripts and email templates that resonate with prospects and partners, addressing their concerns and guiding them through every stage of the outreach process
  • Analyze performance data to craft smart proposals that optimize our campaigns, streamline processes, and maximize ROI
  • Manage the operational backbone of the program, from quality-checking new partners to coordinating contracts, payments, and deliverables with flawless attention to detail
  • Oversee our social media strategy, guiding our social media manager and approving all posts to ensure brand consistency and engagement
  • Build and scale your team by defining a clear plan for hiring, training, and onboarding new talent to meet our future growth

What you will be doing :

  • Strategy & Implementation : Develop and implement comprehensive influencer marketing strategies to boost the Partner Program team's performance in alignment with company goals.
  • Team Leadership : Establish and track performance for all staff, coaching and training agents on prospecting, negotiation, and relationship building. You will be responsible for managing team performance and development.
  • CRM & Process : Own and optimize the Agile CRM to serve the program's needs. Create all scripts, templates, and proposals for process improvement.
  • Operations & QA : Quality check all new prospects, partner onboarding details, and video ad integration drafts before contracts are finalized.
  • Coordination : Manage contracts, payments, and deliverables between partners and internal stakeholders.
  • Social Media : Guide the social media manager on comment management and approve all posts prior to publication for CF social media channels.
  • Data & Reporting : Create and analyze performance and commission reports to measure ROI and manage budget effectively.
  • Talent Management : Define hiring timelines, and manage the full-cycle hiring, training, and onboarding of new Partner Program Agents.

    • What you will bring :

  • Proven experience in developing and managing successful influencer, affiliate, or partner marketing programs.
  • Strong leadership and team management skills, with a track record of coaching and developing a high-performing team.
  • Deep experience with CRM systems (Agile CRM is a plus) and marketing automation.
  • Exceptional organizational and project management skills, with a keen eye for detail.
  • Experience overseeing B2C social media strategy and content.
  • An analytical mindset with the ability to use data to measure ROI and make strategic decisions.
  • Excellent communication, negotiation, and copywriting skills.

    • Skills Required

    social media strategy , Copywriting, Marketing Automation

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