Global Product Marketing Manager - SaaS Product Led Growth (PLG)

Job Title : Product Marketing Manager

Location : Remote (India)

Reporting To : Chief Go-to-Market Officer

About OnceHub :

OnceHub ( www.oncehub.com ) is an innovative and thriving software-as-a-service company that provides engagement acceleration solutions to organizations worldwide. We are a 100% remote team distributed across 4 countries, driving innovation through shared ideas and fostering a collaborative culture.As a Product Marketing Manager, you will work remotely from your home in India with colleagues and stakeholders in multiple geographies.

Learn more about our employee-led approach in our CEO video : https : / / youtu.be / bGPOxAVq-bl

The Role :

As a Product Marketing Manager at OnceHub, you will be a strategic leader defining and executing the go-to-market (GTM) strategy for our products and features. You will ensure compelling messaging and positioning that resonates with diverse audiences, driving both our Product-Led Growth (PLG) and sales-assisted motions. This pivotal role bridges product development, marketing, and sales, requiring a deep understanding of market dynamics, customer needs, and competitive landscapes.

Key Responsibilities :

• Go-to-Market (GTM) Strategy & Execution : Lead and orchestrate comprehensive GTM strategies for all new product and major feature launches. Tailor approaches to drive PLG user acquisition and generate qualified leads for the sales-assisted motion.
• Product Positioning & Messaging : Craft clear, differentiated product positioning and compelling messaging for diverse segments (PLG users vs. enterprise prospects), emphasizing immediate value for PLG and ROI / scalability for enterprise.
• Competitive & Market Analysis : Continuously monitor and analyze the competitive landscape and market trends to inform product strategy and GTM plans. Develop competitive battle cards and comparison matrices for the sales team.
• Sales Enablement : Develop targeted sales enablement collateral (e.g., pitch decks, demo scripts, ROI calculators) and train sales teams on product, messaging, and competitive differentiators for both PQLs and enterprise prospects.
• Product-Qualified Lead (PQL) Strategy : Strategically define PQL criteria in collaboration with Product Management and Sales. Develop strategies for nurturing PQLs towards sales engagement or self-serve conversion.
• Customer Feedback & Insights : Own the process for collecting, analyzing, and synthesizing customer feedback from PLG users and sales interactions to inform product roadmap and refine marketing strategies.

Ideal Candidate Profile :

Apply because you want to...

Skills Required

Market Research, Product Positioning, Competitive Analysis, Messaging