Head of Influencer Marketing and Content Creation

About Us:

Grapes, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Position Overview

Head of Influencer Marketing & Content Creation

GRAPES is looking for a senior leader to head our Influencer Marketing and Content Creation function.This role is for someone who has lived the creator journey—built content platforms, worked closely with influencers, and now wants to lead at scale. You should understand how creators think, how platforms behave, and how to turn content and influence into meaningful brand results.

As Head of Influencer Marketing & Content Creation, you'll own the strategy and execution of creator-led content and influencer programs across platforms. You'll work closely with creative, media, strategy, client servicing, and business teams to shape how brands show up in culture today.

Key Responsibilities

Influencer Marketing & Creator Leadership

• Build and scale GRAPES' influencer marketing practice
• Plan and execute influencer strategies across Instagram, YouTube, LinkedIn, Snapchat, and newer platforms
• Identify the right creators, formats, and collaborations based on brand and platform fit
• Manage influencer programs end to end—discovery, onboarding, commercials, contracts, and long-term partnerships
• Create creator-led IPs, always-on influencer programs, and large campaign launches
• Stay on top of creator economy trends, platform changes, and new monetization models

Content Creation & Production

• Lead creator-first content across reels, shorts, digital films, branded content, and influencer campaigns
• Guide storytelling, tone, and formats using real hands-on creator experience
• Oversee production planning, budgets, timelines, and execution
• Build and manage a strong network of production partners, editors, studios, and post teams
• Ensure content is high quality, authentic, on-brand, platform-native, and cost-effective

Client & Business Ownership

• Be a senior partner to key clients on influencer and creator-led campaigns
• Lead pitches and presentations for content and influencer solutions
• Turn creator insights into scalable offerings and long-term brand programs
• Track performance, ROI, and effectiveness of influencer campaigns
• Work with Business Development to grow influencer and content-driven revenue

Team & Culture

• Build and lead influencer managers, creators, and production teams
• Set clear processes for fast, social-first content delivery
• Encourage experimentation, ownership, and creator empathy within the team
• Mentor talent and help teams grow with the changing creator landscape

What We're Looking For

• Strong hands-on experience as a content creator or someone who has closely built and managed creator brands
• Deep understanding of social platforms, algorithms, and audience behavior
• Solid experience in influencer marketing and social-first content
• Comfortable managing large budgets and multi-creator campaigns
• Strong client-facing, negotiation, and people leadership skills
• A strategic thinker who can also execute

Experience & Background

• Bachelor's degree in Marketing, Communications, Media, or related fields
• 7–10 years of experience in digital agencies, influencer marketing firms, content studios, production houses, or as a professional creator
• Proven experience building personal or brand-led content platforms
• Strong network of influencers, creators, managers, and production partners

Skills Required
Negotiation, Content Creation, Digital