Senior Exe / Exe Performance Marketing

Job Description :

Plan, launch, and optimize app-focused paid marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, TikTok, and programmatic networks.

Collaborate with creative and design teams to develop effective ad creatives tailored to different audiences.

Manage the marketing budget to achieve maximum ROI and meet install and revenue targets.

Optimization & Performance Tracking

Monitor, analyze, and optimize ongoing campaigns based on KPIs (CPA, ROAS, CTR, etc.) and adjust strategies to improve efficiency.

Conduct A / B testing on creative, targeting, bidding, and other elements to refine campaigns and drive continuous improvement.

Data Analysis & Reporting

Track and report performance metrics using tools such as Google Analytics, Facebook Ads Manager, and other ad platforms.

Provide detailed insights and recommendations on campaign performance, identifying areas of improvement and suggesting actionable optimizations.