Client Engagement Specialist

Responsibilities :

• Utilize various online and offline resources to identify potential clients within the information security domain.
• Develop and execute a comprehensive lead generation strategy, including cold-calling, email campaigns, social media outreach, and other innovative approaches.
• Initiate contact with leads through personalized and compelling communication, effectively articulating the value proposition of our offerings.
• Qualify leads based on predefined criteria to ensure alignment with our target customer profile.
• Implement a lead nurturing process to maintain engagement with prospects, addressing their questions and concerns while progressively moving them through the sales funnel.
• Work closely with the sales and marketing teams to align lead generation efforts with broader company objectives and campaigns.
• Maintain accurate and up-to-date records of all interactions and activities in the CRM system.
• Monitor and analyze the effectiveness of lead generation strategies, adjusting tactics as necessary to improve results.
• Stay updated on industry trends, competitive landscape, and emerging technologies to enhance lead generation efforts.
• Generate regular reports outlining lead generation activities, progress, and results for management review.

Qualifications :