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Senior Visual Merchandiser

Senior Visual Merchandiser

JobsFlixMumbai, Maharashtra, India
30+ days ago
Job description

Responsibilities :

❖ Store Display Design & Implementation

  • Plan, design, and execute visually appealing product displays and layouts in alignment with the brand image and merchandising guidelines.
  • Refresh displays regularly to reflect seasonal themes, new arrivals, and promotional events.
  • Lead store setup activities as per the company SOPs and strategic direction.
  • Liaise with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.

❖ Customer Experience Enhancement

  • Create displays that offer a seamless and inspiring shopping experience.
  • Highlight product features, craftsmanship, and value through engaging presentation.
  • Ensure displays reflect current and forecasted market trends as per company strategy.
  • Gather and incorporate customer feedback to enhance the visual merchandising

    • experience.

    ❖ Collaboration & Coordination

  • Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards.
  • Partner closely with the marketing team to synchronize in-store visuals with campaign timelines, media launches, and promotions.
  • Liaise with internal stakeholders to ensure alignment of visual plans with broader business goals.

    • ❖ Trend & Competitor Analysis

  • Stay updated with industry trends, competitor activities, and evolving customer preferences.
  • Recommend innovative and trend-forward visual merchandising ideas to keep the brand competitive.

    • ❖ Store Layout & Space Optimization

  • Strategically utilize store space to enhance product visibility and increase sales opportunities.
  • Ensure store layouts support smooth navigation and an intuitive shopping experience.

    • ❖ Visual Merchandising Standards

  • Oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations (PAN India).
  • Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.

    • ❖ Training & Guidance

  • Train and guide in-store staff on visual merchandising best practices and upkeep of displays.
  • Promote understanding of the correlation between effective visual merchandising and sales performance.

    • ❖ Performance Monitoring

  • Track and analyse the impact of visual merchandising efforts on footfall and sales metrics.
  • Prepare and present regular reports with insights, performance metrics, and areas of improvement.

    • ❖ Liaison & Communication

  • Engage with customers and frontline staff to gather feedback on visual presentation and shopping experience.
  • Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.
  • Liaise with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising.
  • Travel to retail stores pre- and post-launch and during media campaigns to oversee implementation and ensure standards are met.
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    Visual Merchandiser • Mumbai, Maharashtra, India