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BTL Manager

BTL Manager

Finolex Industries Ltdpune, maharashtra, in
26 days ago
Job description

Join Finolex Industries Limited – We’re Hiring a BTL Manager!

As a BTL (Below-The-Line) Manager , you'll plan and execute high-impact, on-ground brand activations and gifting initiatives across India. You’ll collaborate with cross-functional teams to drive sales and partner engagement through strategic BTL campaigns, while managing budgets, analyzing performance, and optimizing results. With a strong focus on team leadership and vendor coordination, you’ll ensure every experience reflects the brand’s values and delivers measurable impact.

Your Role & Responsibilities :

Pan India BTL Activities

  • Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs
  • Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness
  • Manage budgets, track ROI, and analyze effectiveness of BTL activities

Gifting Activities for Channel Partners

  • Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
  • Ensure gifting activities align with brand objectives and enhance partner relationships
  • Manage budgets and track ROI for gifting activities

    • Analysis and Optimization

  • Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
  • Monitor market trends, competitor activities, and consumer insights to inform strategic decisions

    • Team Management

  • Lead and develop a team of vendor associates, providing guidance, support, and training
  • Manage performance, coaching, and mentoring third party team members

    • Required Qualifications & Experience :

  • Master’s degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate / Festival), Retail Management, or related roles

    • Required Key Competencies :

  • Strong understanding of BTL principles, product assortment planning, and retail marketing strategies
  • Excellent analytical, creative, and problem-solving skills
  • Strong communication, negotiation, and interpersonal skills
  • Experience managing and developing a team
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    Manager • pune, maharashtra, in