Talent.com
Performance Manager

Performance Manager

SolarSquaremadurai, India
23 hours ago
Job description

Who We’re Looking For

We’re seeking an experienced and results-driven Manager / Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.

The ideal candidate should be :

  • Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
  • 6+ years of experience in performance marketing and digital brand awareness across top-tier consumer startups.
  • Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
  • A strategic thinker with strong analytical capabilities and a hands-on approach.
  • A natural leader with the ability to build, inspire, and manage high-performing teams.
  • Graduation from a Tier 1 college.

What You’ll Do

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your responsibilities include :

Strategic Leadership :

  • Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
  • Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.

  • Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms.
  • Establish and monitor KPIs and dashboards for tracking performance across all channels.
  • Work closely with the wider marketing team to optimize audience and communication strategies
  • Collaborate with the content and design teams to create compelling ad creatives and landing page
  • Monitor competitor activity and keep an eye out for trends
  • Campaign Management :

  • Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
  • Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis.
  • Lead keyword research, ad copy creation, A / B testing, and campaign optimization.
  • Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
  • Implement and manage conversion tracking, pixel setup, and event tracking.
  • Pixel-Level Tracking & Attribution :

  • Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
  • Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
  • Continuously improve measurement accuracy across platforms to support business decisions.
  • Team Leadership :

  • Build and lead a high-performing performance marketing team.
  • Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.

  • Mentor and guide team members to achieve peak performance.
  • Budget & Analytics :

  • Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
  • Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
  • Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.
  • Optimization & Innovation :

  • Leverage A / B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
  • Identify new digital marketing tools and technologies to stay ahead of trends.
  • Continuously monitor competitor activities and emerging trends in performance marketing.
  • What You’ll Bring

  • 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
  • Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
  • Strong analytical skills to interpret data and translate it into actionable strategies.
  • Proven ability to optimize campaigns for ROI and scale lead generation efforts.
  • Hands-on experience in :

    oConversion tracking, pixel setup, and event tracking.

    oManaging and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).

    oA / B testing and CRO techniques.

  • Exceptional verbal and written communication skills.
  • Entrepreneurial mindset with a strong bias for execution and results. Location

    Create a job alert for this search

    Performance Manager • madurai, India

    Related jobs
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    DoctorCmadurai, tamil nadu, in
    Performance Marketing Manager (Meta | YouTube |WhatsApp).You’ll own performance marketing across Facebook, YouTube, and WhatsApp — driving growth. Run and optimize campaigns end-to-end — Meta, YouTu...Show moreLast updated: 21 hours ago
    • Promoted
    Success Coach

    Success Coach

    The Job WorkshopMadurai, IN
    Location : Remote (with future opportunity to relocate to Dubai).Type : Full-Time | Flexible Hours | Remote-First Culture. As a Success Coach, you’ll be the strategic partner job seekers need to land ...Show moreLast updated: 1 day ago
    • Promoted
    Bid Manager

    Bid Manager

    CapgeminiDindigul, IN
    BID Management of enterprise scale solutions.Proven experience in defining offer scope; goals and deliverables that support business goals in collaboration with senior management and stakeholders.A...Show moreLast updated: 21 days ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    PU PrimeMadurai, IN
    We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing. The ideal candidate will have managed large budg...Show moreLast updated: 1 day ago
    • Promoted
    Media Buyer / Performance Marketer

    Media Buyer / Performance Marketer

    Triplespeedmadurai, India
    Triplespeed is a fast-moving app studio that’s doubled revenue in the last month alone, and we’re just getting started.We’re building profitable, direct-to-consumer brands at speed.Note : We’re look...Show moreLast updated: 23 hours ago
    • Promoted
    Amazon Marketplace Manager

    Amazon Marketplace Manager

    AutobrushDindigul, IN
    We only review submissions that complete this pre-interview form.You MUST copy and paste this entire link into your browser ( doesn’t allow hyperlinks) : . If you're serious about Amazon and love to d...Show moreLast updated: 7 days ago
    • Promoted
    Performance Marketing Exec

    Performance Marketing Exec

    Magma Consultancymadurai, India
    We are looking for a data-driven.Performance Marketing Executive.The ideal candidate should be passionate about growth marketing, comfortable with analytics, and experienced in driving measurable R...Show moreLast updated: 23 hours ago
    • Promoted
    Performance Marketing Manager - Meta Ads

    Performance Marketing Manager - Meta Ads

    PlanetSparkdindigul, India
    Performance Marketing Manager (Meta Ads).PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults.We are a Series B funded, ...Show moreLast updated: 23 hours ago
    • Promoted
    • New!
    Revenue Manager

    Revenue Manager

    The Den, BengaluruMadurai, IN
    The Den, Bengaluru, is India’s first Millennial Luxury Hotel, strategically located in the IT corridor of Whitefield, Bengaluru. With 25 floors and 226 rooms, the hotel offers modern amenities on a ...Show moreLast updated: 8 hours ago
    • Promoted
    • New!
    US Audit Manager

    US Audit Manager

    GR8 Global IndiaDindigul, IN
    US Audit Manager – Commercial and ERISA.US-based clients, including commercial entities and employee benefit plans (ERISA). The role involves overseeing multiple audit teams, ensuring high-quality d...Show moreLast updated: 8 hours ago
    • Promoted
    Performance Management Specialist

    Performance Management Specialist

    Uproi - Digital Marketing Agencymadurai, tamil nadu, in
    US E-Commerce (Digital Products / Services).Experience : 2+ years in Performance Marketing (preferably in US E-Commerce or digital products domain). We are looking for a Performance Marketing Expert to...Show moreLast updated: 1 day ago
    • Promoted
    Performance Test Engineer

    Performance Test Engineer

    Amicon Hub ServicesDindigul, IN
    Strong hands-on expertise with performance testing tools : JMeter, Gatling, k6, LoadRunner, Octoperf, BlazeMeter, or similar. Proficiency in analyzing application performance metrics (APM tools like ...Show moreLast updated: 21 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Blufigmadurai, India
    Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you an organizational whiz with a passion for performance marketing? If so, then this performance marketing sp...Show moreLast updated: 23 hours ago
    • Promoted
    Senior Training Manager

    Senior Training Manager

    TPmadurai, India
    Job Title : Senior Manager – Training (International BFSI).Show moreLast updated: 23 hours ago
    • Promoted
    Account Manager- Public Relations (Hospitality)

    Account Manager- Public Relations (Hospitality)

    PR Pundit Havas RedDindigul, IN
    PR professional with knowledge and enthusiasm to work for our client partners in the.Candidate should have relevant experience of 4-8 years in the field of public relations.In-depth understanding a...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    SuperAGImadurai, tamil nadu, in
    SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intellige...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Revenue Growth Manager

    Digital Revenue Growth Manager

    Anand Rathi Share and Stock Brokers Ltddindigul, tamil nadu, in
    Lead, manage, and motivate a team of Virtual Relationship Managers to achieve revenue growth and client activation goals for stock market products like Equities, F&O, Commodities, MTF, ETFs, Mutual...Show moreLast updated: 1 day ago
    • Promoted
    Audit Manager- Healthcare

    Audit Manager- Healthcare

    Citrin Cooperman India LLPMadurai, IN
    Job Title : A&A Manager (Assisted Living / Nursing Home / Healthcare).Citrin Cooperman is one of the largest accounting and consulting firms in the United States, and 4th among mid-Atlantic firms, with ...Show moreLast updated: 16 days ago