Growth Lead

What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably .

Proposition For Merchants

D2C selling made as easy as selling on e-com marketplaces

Why build this

• India s D2C wave has been limited to venture-funded D2C brands today
• The art of selling on your own website is not democratized. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
• Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
• Shopify / Status-quo software solve for work-flow management of
• storefront but don t do enough on helping merchants sell well!

Our proposition

We have a software + services proposition for the merchant with the goal of optimizing for the merchant&aposs profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on

Role

top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well :

Our services layer measures metrics across all these buckets to optimize and take appropriate actions for merchant s profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team And Scale

We re at $4.5M ARR and had hit profitability earlier in the year. We&aposve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

Role Charter

The Growth Lead will own and drive D2C sales for 15+ first-time online brands, focusing on profitability and scaling. This role involves taking high-level business decisions and executing strategies across website optimization, marketing, design, and growth initiatives for D2C partners. The Growth Lead will act as a business owner for multiple brands, making strategic choices and driving end-to-end execution.

Responsibilities Include

Key Competencies & Skill-Sets

Location : Work from Office (6d / week), Bangalore

Company&aposs Website - https : / / shopdeck.com /

Skills : marketing,communication,analytical

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Skills Required

Marketing, Analytical, Communication