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Digital Media Campaign Lead

Digital Media Campaign Lead

beBeeDigitalAdvertisingChennai, Tamil Nadu, India
2 days ago
Job description

At Turing, we're seeking a skilled Media & Advertising Strategist to join our team.

This role is responsible for analyzing campaign performance, audience segments, attribution models, and ROI / ROAS. The ideal candidate will bring a strong analytical mindset, creative strategy, and a deep understanding of emerging trends in media and consumer behavior.

  • Develop and implement effective ad strategies using psycholinguistics and conversational commerce.
  • Explore AR / VR adoption, immersive media trends, and related regulatory considerations.
  • Utilize tools like Google Analytics, programmatic platforms, and ad measurement systems to drive insights.

Key qualifications include :

  • Degree in Marketing, Media Studies, Advertising, or related field.
  • 5+ years in digital advertising, media strategy, or marketing analytics.
  • Proficient with Google Analytics, ad platform tools, and programmatic systems.
  • Strong understanding of media psychology and emerging tech in advertising.
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    Digital Media Campaign Lead • Chennai, Tamil Nadu, India