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Real Estate Business Development SpecialistUNISON INTERNATIONAL CONSULTING (The Recruitment Company) • Haryāna, Republic Of India, IN
Real Estate Business Development Specialist
UNISON INTERNATIONAL CONSULTING (The Recruitment Company) • Haryāna, Republic Of India, IN
1 day ago
Job descriptionExecute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations. Build relationships with real estate brokers, channel partners, IPCs, and local networks. Identify and onboard new channel partners or referral agents. Conduct local market research to identify new lead pockets and customer segments. Proven experience (minimum 4–5 years) in lead generation within the real estate sector . Strong understanding of Gurgaon real estate market preferred. Expertise in digital marketing tools, CRM systems (Salesforce, HubSpot, NoBrokerHood, etc.), and analytics. Excellent communication, negotiation, and relationship-building skills. Data-driven approach with strong analytical and reporting capabilities. Ability to manage budgets, CPL targets, and performance metrics. High ownership and result orientation Strong networking capabilities Strategic planning & campaign management Ability to work with cross-functional teams (Marketing, Sales, Channel Partners) Problem-solving and market adaptability Bachelor’s degree in Marketing, Business Administration, or related field. MBA / PGDM preferred but not mandatory. Competitive compensation (up to ₹20 LPA) Opportunity to work with a fast-growing real estate organization High-growth role with strong autonomy and leadership scope Exposure to both cutting-edge digital lead generation and strategic offline channels
Job Title : Lead Generation Specialist – Real Estate
Location : Gurgaon (Gurugram), Haryana
CTC : Up to ₹20 Lakhs per Annum
Experience : 5–10 years preferred
Industry : Real Estate – Residential / Commercial
About the Role
We are looking for a highly driven and strategic Lead Generation Specialist with a strong background in the real estate sector. The ideal candidate will be responsible for planning, executing, and optimizing lead-generation initiatives across both online and offline channels , ensuring a consistent pipeline of qualified prospects for the sales team.
Key Responsibilities
Online Lead Generation
- Develop and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, PPC).
- Optimize digital lead funnels, landing pages, and conversion paths.
- Run targeted campaigns on real estate portals (MagicBricks, 99acres, Housing.Com, NoBroker, etc.).
- Manage social media outreach, email marketing, WhatsApp marketing, and remarketing campaigns.
- Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools.
- Leverage SEO / SEM strategies for organic lead generation.
Offline Lead Generation
Skills & Qualifications
Key Competencies
Education
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Real Estate Specialist • Haryāna, Republic Of India, IN
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