Product Adoption and Localization Manager

Job Title : Product Marketing Manager

Location : Gurgaon / Kolkata

Job Summary :

We are seeking a dynamic and entrepreneurial Product Marketing Manager to lead the growth and adoption of our innovative Android app in rural India. This pivotal role combines strategic product thinking with hands-on product development and marketing execution. You will be responsible for understanding the unique needs of rural users, defining the app's growth strategy, driving user acquisition through our agent network, and ensuring the app's features are relevant and impactful. Your success will directly contribute to our mission of digital empowerment across rural India.

Primary Responsibilities :

• Understanding of Rural India segment with experience of working with large-scale multi lingual apps.
• Understanding of the underlying payment infrastructure like Payment Gateways, UPI, Wallets etc.
• Drive B2B app downloads activation, and user retention through growth strategies.
• Develop and manage marketing campaigns, partnerships, and referral programs.
• Analyze ads revenue, conversion funnels, and customer behavior to optimize monetization.
• Collaborate with product teams to propose new services, features, and enhancements.
• Stay updated on industry trends and competitor strategies to fuel innovation.
• Mandatory : Direct experience working with or understanding the rural Indian market, including consumer behavior, distribution channels, and cultural sensitivities.
• Experience with mobile applications, fintech (UPI or Wallet systems), e-commerce, or telecom sectors is highly desirable. Startup experience is also desirable.

Skills requirement :

Key Responsibilities :

Required Qualifications :

Experience : 5 Years in Mobile App Marketing, Growth and Product Strategy