Local Business Development Lead

About Position

This position is responsible for defining and executing the sales strategy for local-to-local and local-to-national businesses, with a focus on driving revenue growth and monetization.

About Response

Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

Areas of Responsibility (Key Result Areas)

Sales Planning

• Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share;

provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients

Smart sell and New Initiatives

take inputs from BranchVertical Head, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.

Client servicing

Sales Review

Education qualification :

Graduate / MBA

Experience

7 Years to 12 years