Content & Email Marketing Specialist

Company Description

Nucleus Institute is a Canadian AI R&D lab with a world-class team of designers, researchers, and engineers. Our mission is to reimagine how AI is used to automate intelligence and accelerate the growth of tomorrow's enterprises. We're dedicated to pushing the boundaries of artificial intelligence building technologies that empower organizations to think faster, act smarter, and lead the future of innovation.

Role Description

We are seeking a Content & Email Marketing Specialist to lead our digital storytelling through email campaigns, newsletters, and blogs.

This is a full-time, remote position responsible for developing and executing content strategies that engage audiences, strengthen brand awareness, and share Nucleus Institute's research and product innovations with the world.

The ideal candidate is a strong writer, strategist, and creative thinker who can turn complex AI concepts into clear, engaging narratives that connect with business and technology audiences.

Email Marketing & Automation

• Plan, write, and design email campaigns that nurture subscribers, announce new initiatives, and drive engagement.
• Build and optimize automated email workflows (e.g., welcome series, content updates, event invites).
• Manage and segment mailing lists for personalized communication.
• Track performance metrics (open rate, CTR, conversions) and optimize campaigns using data insights.
• Ensure compliance with GDPR, CASL, and best practices for deliverability.

Newsletter Strategy

Blog & Content Marketing

Analytics & Optimization

Qualifications

Preferred Skills

Skills Required

Canva, Figma, mailchimp, Hubspot, Content Strategy, Seo, Adobe Creative Suite