Consumer Engagement Director

Experience Required : 6–7 Years

Location : Kolkata

Department : Marketing

Employment Type : Full-Time

Reports To : Head of Marketing / Business Head

About the Role

We are seeking a dynamic and highly strategic Marketing Manager with 6–7 years of experience in the FMCG sector, preferably within the dairy and consumer goods category. This role requires strong expertise across all facets of marketing — brand building, GTM planning, consumer insights, digital marketing, packaging development, and offline activations.

The selected candidate will play a pivotal role in building a new brand from scratch , owning the entire brand strategy, architecture, and launch execution. This is an opportunity for a high-performing marketer who thrives in fast-paced, growth-oriented environments and can drive both strategy and execution with equal excellence.

Key Responsibilities

1. Brand Strategy & Development

• Lead the end-to-end development of a new FMCG brand, from concept to market launch.
• Define brand purpose, positioning, personality, values, and visual identity.
• Develop a strong brand architecture and ensure consistent execution across all touchpoints.
• Craft compelling brand stories and messaging frameworks to build long-term brand equity.

2. Go-to-Market (GTM) Planning

3. Consumer & Market Insights

4. Digital Marketing & Communications

5. Product Positioning & Packaging

6. Offline & BTL Activations

7. Performance Tracking & Analytics

Key Skills & Competencies

attention to detail.

Education & Experience

What We Offer

Apply Now

Send your resume to career@theelevatedigi.com