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Vice President - Performance Marketing

NestasiaDelhi, India

4 days ago

Job description

Creating and executing a strong performance marketing strategy & execution plan

Own the strategy for all media : paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) from conception to execution.

Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

Drive optimization plans through analysis of large data sets

Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.

Be the point of contact with our digital media agency.

Lead, motivate and grow the team and share expertise to improve and better the growth of the brand

Desired Candidate Profile

Excellent communication and analytical skills
Should have attention to details
Should have good work ethics and calm attitude
6-8 years performance marketing experience where D2C performance management activities have been managed and has worked on high budget (100 Cr+) brands, 2-3 years in an agency and 4-5 years in a consumer focused brand
Ability to work with multiple stakeholders / external agencies
Digital media understanding, planning and evaluation
Strong creative sensibilities
High ownership and passion
Experience working on multiple projects and managing tight timelines

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Performance Marketing • Delhi, India