Job Description
Job responsibilities :
o Develop and execute a robust CRM strategy aligned with the firm's objectives to enhance client relationships and service delivery.
o Champion usage of CRM among Partners, Counsels and Executive Assistants.
o Liaise with Business Development team and Legal Leadership to understand and respond to their special cases on CRM
o Oversee data collection, management, and analysis to ensure accurate client records and segmentation.
o Utilize data insights to inform marketing campaigns, focused new client acquisition, improve client services, and identify opportunities for growth.
o Govern data quality of the CRM, in partnership with Contact Management and Accounting.
o Design and implement targeted client engagement programs to foster long-term relationships and increase client satisfaction.
o Manage client feedback initiatives to assess service quality and implement changes based on client insights.
o Collaborate with various departments (e.g., marketing, business development, conflict management / risk, revenue management and billing) to integrate CRM tools into daily operations.
o Train Legal Leaders, Business Development team and EAs on CRM systems
o Stay current on CRM technology trends and recommend enhancements to improve system capabilities.
o Explore and deploy use cases of adjacent technology such as ONA and Reputation Management.
o Track and report on CRM performance metrics, providing actionable insights to leadership for strategic decision-making.at Practice, Client, Initiative and Opportunity Level
o Deploy FP&A
o Track and model origination credits aggregated to Partner, Practices, Sectors and Officers.
o Recommend ways to increase return on investment on Business Development spends.
Essential Competencies (Skills & Attributes) :
Experience :
Senior Manager • mumbai, India