Brand Strategy Manager

What You’ll Actually Do

Build

platform-specific strategies

(Instagram, YouTube, LinkedIn, Meta) that move real business metrics — not just likes.

Work closely with content, design, and performance teams to create campaigns that

people remember .

Turn real-time insights, trends, and brand needs into

content that performs .

Break down complex brand stories into

simple, high-impact narratives .

Own the monthly content roadmap like a leader, not an executor.

Audit brands, find gaps, and propose

proactive improvements

before anyone asks.

Measure, learn, and scale what works — with clear logic, not guesswork.

Who You Should Be

Someone who thinks in

content systems , not random posts.

A sharp communicator who can explain strategy in one line.

Obsessed with analytics — why something worked, why it didn’t, and what to do next.

Comfortable taking decisions fast and standing by them.

Not scared to experiment, pivot, or challenge the team for better output.

A problem-solver who always asks :

“What’s the outcome?”

Up-to-date with social trends, creator strategies, and formats that convert.

Must-Have Skills

Candidates with prior experience in the health and wellness industry will be given preference.

Strong understanding of content funnels, hooks, messaging, and storytelling.

Platform intelligence : what works, what doesn’t, and why.

Knowledge of paid + organic synergy.

Idea generation that’s fast, relevant, and aligned with brand personality.

Experience working with cross-functional creative teams.

Experience

3–5 years in a social media or content strategy role.

If your portfolio speaks louder than your CV, you’re already ahead.

What You’ll Love Here

Freedom to lead and take decisions.

Brands that want to grow, not “just post.”

A team that moves fast. Very fast.

Zero ego. Zero micromanagement. 100% ownership.