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Lifecycle Automation Specialist

Lifecycle Automation Specialist

ConfidentialIndia, Cochin / Kochi / Ernakulam
6 days ago
Job description

Experience : 3.00 + years

Salary : AUD 30000.00 / year (based on experience)

Expected Notice Period : 15 Days

Shift : (GMT+11 : 00) Australia / Sydney (AEDT)

Opportunity Type : Remote

Placement Type : Full Time Indefinite Contract(40 hrs a week / 160 hrs a month)

  • Note : This is a requirement for one of Uplers' client - Compare Club)

What do you need for this opportunity

Must have skills required :

Communication, Braze, CSS, Hightouch, Intercom, Snowflake, HTML, JavaScript, SQL

Compare Club is Looking for :

Position Summary

Compare Club is transforming into a data-driven organisation focused on delivering highly personalised marketing experiences. As a Lifecycle Automation Specialist , you will play a pivotal role in bringing this vision to life by supporting the development and implementation of automated marketing journeys across key customer touchpoints.

This role ensures that automation systems work seamlessly in the background—managing data flow, maintaining data hygiene, launching campaigns on time, and ensuring messages reach the right members. Reporting to the Lifecycle Automations Manager, you'll collaborate closely with the CRM, Member Experience, Tech, and Product teams.

This opportunity is ideal for a technically minded individual looking to grow their career at the intersection of marketing, automation, and data. You'll gain hands-on experience with leading MarTech tools including Braze, Hightouch, Snowflake, and Intercom—enabling smarter, faster, and more personalised customer journeys.

Key Stakeholder Relationships

Internal :

  • Data & Analytics
  • Product Team
  • Sales
  • Tech (Dev / IT)
  • Business Development
  • Member Experience
  • Performance & Growth
  • Brand & Content
  • Compliance
  • External :

  • Platform Vendors
  • Creative Agencies
  • Outsourcing Partners
  • Training Providers
  • Key Responsibilities

    Lifecycle Automation Strategy & Implementation

  • Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations.
  • Help maintain and improve automation workflows, progressively taking on greater responsibility.
  • Translate strategic objectives into actionable marketing plans.
  • Marketing Technology Support

  • Develop basic JavaScript for use in automation platforms.
  • Troubleshoot issues in marketing tech stack and work with IT / Dev teams on implementations.
  • Data Analysis & Performance Optimisation

  • Use SQL to analyse marketing and customer interaction data.
  • Assist in maintaining data models and ETL processes.
  • Support reporting and dashboard creation to track key metrics.
  • Testing & Continuous Improvement

  • Assist in A / B testing setup and analysis across various channels.
  • Contribute to testing frameworks and continuous optimisation of campaigns.
  • Communication & Stakeholder Management

  • Support the rollout of new communication channels and initiatives.
  • Maintain strong relationships with vendors and cross-functional teams.
  • Act as a liaison between marketing and other departments to ensure alignment on capabilities and projects.
  • Channel Management

  • Assist with maintaining integrations across channels such as :
  • Email : HTML / CSS development, basic JavaScript
  • SMS
  • Live Chat & Messengers
  • Bots
  • SDK Implementations : Push notifications, content cards
  • Emerging Channels
  • Code & Documentation Management

  • Use version control systems (e.g., Git) to manage marketing automation code.
  • Assist in maintaining technical documentation and knowledge base articles.
  • Regulatory Compliance & Best Practices

  • Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act).
  • Apply secure coding practices and assist in audits to identify system vulnerabilities.
  • Experience And Capabilities

    Professional Experience

  • 3+ years in marketing operations, CRM, or automation execution roles.
  • Experience in lifecycle marketing and multi-channel campaign execution.
  • Understanding of email and SMS marketing best practices.
  • Familiarity with A / B testing concepts.
  • Exposure to project management methodologies.
  • Technical Skills

  • Experience with tools like Braze, Marketo, Salesforce Marketing Cloud, Adobe, or Klaviyo is valuable.
  • Basic proficiency in HTML, CSS, and JavaScript (especially for email / web environments).
  • Familiarity with SQL; willingness to grow expertise.
  • Understanding of JSON, APIs, and webhooks.
  • Willingness to learn version control tools like Git.
  • Analytical & Problem-Solving Skills

  • Foundational analytical skills with a data-driven mindset.
  • Interest in segmentation, debugging, and workflow optimisation.
  • Ability to communicate technical concepts clearly and effectively.
  • Personal Attributes

  • Quick learner and adaptable to evolving technologies.
  • Self-motivated and proactive.
  • Passionate about staying current with MarTech trends.
  • How to apply for this opportunity

  • Step 1 : Click On Apply! And Register or Login on our portal.
  • Step 2 : Complete the Screening Form & Upload updated Resume
  • Step 3 : Increase your chances to get shortlisted & meet the client for the Interview!
  • About Uplers :

    Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

    (Note : There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

    So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

    Skills Required

    Javascript, Css, snowflake , intercom, Html, Sql

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    Automation Specialist • India, Cochin / Kochi / Ernakulam

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