Marketing Analyst

Marketing Analyst (Performance Marketing & Growth Ops)

Role Overview

As the Sr. Digital Marketing Manager's execution partner you will run day-to-day performance marketing for the company building launching and optimizing paid campaigns that drive qualified demo requests. You will own campaign pacing tracking accuracy weekly reporting and the operational details that keep the funnel healthy. This is a hands-on role working daily in Google Ads Meta LinkedIn GA4/GTM and CRM systems.

Key Responsibilities

Performance Marketing (Primary Focus)

• Execute and optimize paid campaigns across Google Ads Meta and LinkedIn to generate qualified demo requests.

• Own account structure targeting budgets pacing keywords audiences exclusions and remarketing.

• Run A/B tests across ads offers and landing pages; document results and scale winners.

• Monitor performance metrics (CTR CVR CPL/CPMQL demo conversion rate lead quality) and make timely optimizations.

• Coordinate creative and asset delivery with internal teams and agencies ensuring deadlines and launch readiness.

Tracking Reporting & Marketing Operations

• Implement and QA tracking across GA4 GTM pixels conversion actions and phone/form tracking.

• Maintain UTM governance naming conventions and troubleshoot attribution issues.

• Manage operational trackers (budgets pacing experiments creative requests content calendar).

• Produce weekly performance reports and leadership-ready PPTs with insights and next steps.

• Support CRM hygiene and attribution integrity in HubSpot/Marketo and Salesforce.

SEO & AEO Support (Secondary)

• Run recurring SEO hygiene checks using GSC and SEMrush; log issues and coordinate fixes.

• Support AI/search visibility via schema updates updates and FAQ additions.

• Track keyword clusters and share-of-voice for priority PI terms and report recommendations.

Required Skills:

Performance Marketing Google Ads Meta Ads Manager Linked In Ads GA4GTM Monitor Performance Metrics CRM Manage Operational Trackers SEO & AEO Support

Key Skills
Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics
Employment Type : Full Time
Experience: years
Vacancy: 1