Creative Lead
Qratasecunderabad, India19 hours ago
Job description3 - 7 years of experience in brand and content creation within D2C, FMCG, or food brands. Strong creative instincts with a passion for high quality content creation Proven experience in content strategy, copy writing, creative direction Excellent project management and stakeholder collaboration skills – ability to work with multiple teams and deliver results Passion for food, culture, and building brands that connect with modern consumers.
Key Responsibilities :
- Develop creative strategy and ideas for integrated brand campaigns across digital, influencer, performance, and offline channels.
- Build and maintain a strong brand identity and brand voice, ensuring consistency in storytelling, packaging, and communication.
- Partner with design, content, and performance teams to deliver compelling campaigns that drive visibility and sales.
- Manage community engagement, PR, and influencer partnerships to amplify brand reach.
- Stay updated with market trends, consumer culture and behaviour, and competitor activities to identify new opportunities.
- Analyze consumer insights, brand health metrics, and campaign ROI to optimize marketing strategies
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Creative Lead • secunderabad, India