Area Head - Rural LAP

Job Requirements

Role / Job Title : Area Head – LAP

Function / Department : Rural Banking

Job Purpose :

The Area Head - LAP is responsible for leading sales for Loan against Property product across rural branch network in the defined area. The incumbent is expected to drive business and collections as per defined targets and standard within the region, while ensuring customer first philosophy.

Roles & Responsibilities :

• Drive sales for assigned area as per defined targets.
• Overall asset portfolio quality to be maintained while registering growth.
• Building long term asset portfolio; maintaining required collection efficiency for the product.
• Drive culture of performance, digital adoption, drive customer first philosophy
• Nurture and grow leaders from within the bank, cascade bank vision to last mile employee, keeping attrition within control.

Education Qualification :

Graduate : Full Time : Bachelors in Math / Commerce / Arts / Science / Biology / Business / Computer / Engineering / Management / any other

Experience : 10+ years of relevant experience.

Work Experience

The Area Head - Rural LAP is accountable for overseeing sales of Loan against Property product throughout the rural branch network in the specified area. The individual is anticipated to propel business and collections in accordance with established targets and standards within the region, all while upholding a customer-centric approach.

Roles & Responsibilities :

Achieve sales targets for the designated area.

Maintain the quality of the overall asset portfolio while ensuring growth.

Develop a long-term asset portfolio; uphold the necessary collection efficiency for the product.

Promote a culture of performance, digital adoption, and prioritize customer satisfaction.

Foster and develop leaders internally, communicate the bank&aposs vision to all employees, and manage attrition effectively.

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Skills Required

Sales