VAYUZ Technologies - Specialist - Digital Marketing

Responsibilities:

- Campaign Ownership & Content Execution

- Plan, execute, and optimize email, LinkedIn, and social media campaigns.

- Own campaign calendars, content workflows, and execution timelines.

- Create, edit, and optimize content for blogs, landing pages, newsletters, and social posts.

- Run A/B tests and implement AI-driven personalization for subject lines, CTAs, and messaging.

- Collaborate with Design and Content teams to ensure brand consistency and performance-driven creatives.

- CRM Management & Performance Reporting

- Own CRM hygiene, lead lifecycle management, and campaign attribution.

- Track and optimize key KPIs including MQLs, SQLs, demos, pipeline contribution, CAC, and ROI.

- Prepare weekly and monthly performance dashboards and present actionable insights to stakeholders.

- Work closely with sales teams to improve lead quality, handoffs, and conversion rates.

- Research, Targeting & ABM Execution

- Execute Account-Based Marketing (ABM) programs for global B2B audiences.

- Research and segment high-value accounts and personas including CXOs, CTOs, and HR leaders.

- Use AI tools for audience intelligence, lead scoring, and intent-based targeting.

- Support market and competitor research to refine messaging and positioning.

- Outreach, Nurturing & Engagement

- Own multi-channel outreach across email, LinkedIn, webinars, and virtual events.

- Design and optimize lead nurturing journeys to convert prospects into sales opportunities.

- Continuously improve personalization, follow-ups, and engagement strategies.

- Support event-driven and campaign-driven lead generation 2-4 years of experience in Digital Marketing, Growth Marketing, or Demand Generation.

- Strong understanding of B2B marketing funnels, lead qualification, and CRM workflows.

- Hands-on experience with email marketing, social media campaigns, and content marketing.

- Proficiency with tools such as Google Analytics, CRM platforms, Canva, ChatGPT, and marketing automation tools.

- Strong analytical skills with the ability to interpret data and drive optimizations.

- Excellent written and verbal communication skills.

- Proactive, ownership-driven mindset with a focus on measurable business outcomes.

- Experience or strong interest in AI-powered marketing tools and automation.

Good to Have:

- Experience in B2B SaaS / IT services marketing.

- Exposure to marketing automation platforms (HubSpot, Zoho, Salesforce, etc.

- Understanding of SEO basics and conversion rate optimization (CRO).

- Prior experience working with global markets

(ref:iimjobs.com)