AJO Senior Consultant

About the Role

Responsibility of / Expectations from the Role

• Configure and manage Adobe Experience Platform (AEP) data sources, including Real-Time Customer Profiles (RTCP), XDM schemas, and datasets.
• Design and implement segmentation and personalization strategies for targeted customer experiences.
• Deploy, configure, and optimize all Adobe Journey Optimizer (AJO) features and capabilities.
• Create and manage real-time offers and event-driven customer journeys across multiple channels using AJO.
• Collaborate with stakeholders and product owners to understand business requirements and deliver high-quality technical solutions.
• Work with cross-functional teams to execute campaigns, journeys, and offers with customization.
• Contribute to solution design, ensuring standardization, reusability, and innovative approaches.
• Build and optimize multi-channel journeys, including event-driven, real-time, and scheduled workflows.
• Manage database structures, create or extend profile tables, and import external data as needed.
• Develop audience segmentation based on profiles and events for personalized messaging and activations.
• Design recurring, nurture, and cross-channel campaigns (email, SMS, push notifications, social).
• Implement cross-channel integrations and configure AJO installations using JavaScript and API (SOAP).
• Create subscription / unsubscription and survey web pages.
• Configure and develop complex reports based on client requirements.

Qualifications

Required Skills

Preferred Skills