App Marketing

About the company

Treebo Hospitality Ventures is India's most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability.

Treebo is a Great Places to Work certified organisation. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - "Exhibit Owner

Mindset" and "Have the humility and hunger to learn and help learn", amongst others. We

strongly believe in offering our people - "Treebs", as they are called - unmatched opportunities

to learn and grow. If you're looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you.

About The Role :

We are looking for a dynamic digital marketing professional to spearhead our mobile app

marketing efforts. This role involves crafting and executing data-driven strategies to acquire new

users and engage existing ones, optimizing app store listings through ASO experiments, and

driving performance across key marketing channels such as Google AdWords, Facebook, and

affiliates. The ideal candidate will have 4-6 years of experience in app marketing, hands-on

expertise with tools like Appsflyer and MoEngage, and a proven track record in scaling app

growth through creative campaigns and performance-driven initiatives.

Key Responsibilities :

• Creating and driving marketing plan for acquiring new and engaging existing users

through data-driven mobile app user acquisition and growth strategies

Facebook

installs

goals (ROI and KPIs)

analytics(segmentation, behavior analysis etc.)

end-user base

with ASO experiments

What are we looking for :

deep understanding of install & booking attribution models

base

measurement

users.

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Skills Required

Google Adwords