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Business Development Representative

Business Development Representative

DWAOIndia, India
30+ days ago
Job description

Experience – 2-4 years - The candidate should have experience working with UK clients.

Job Summary : We are seeking a highly motivated and experienced Business Development Representative to join our dynamic sales team. The ideal candidate will have a strong understanding of the digital landscape and be responsible for generating outbound leads, driving sales and revenue through online channels.

This role requires familiarity with strong digital marketing knowledge (SEO / SEM, Google Analytics, Adobe Analytics, MarTech tools)

Primary Focus : Outbound Lead Generation and Prospecting

  • Focus on proactively reaching out to potential clients to generate new business opportunities.
  • Target cold leads, research accounts, and set meetings for the sales team.

Key Responsibilities :

1. Outbound Prospecting :

  • Identify and target potential customers through calls, emails, LinkedIn, and events.
  • Cold outreach to decision-makers in target accounts.
  • 2. Account Research and Mapping :

  • Conduct in-depth research to identify key stakeholders in target organizations.
  • Understand industry trends and pain points of prospective clients.
  • 3. Lead Qualification :

  • Qualify outbound leads based on fit, need, budget, and decision-making process (BANT or MEDDIC frameworks).
  • 4. Engaging with Enterprise Accounts :

  • Work on strategic, large accounts to create opportunities for Account Executives.
  • 5. Scheduling Meetings :

  • Set up qualified sales meetings or product demos for Account Executives (AEs).
  • 6. Follow-Up and Nurturing :

  • Follow up on outbound campaigns and nurture relationships until leads are sales-ready.
  • 7. Collaboration with Marketing and Sales :

  • Work closely with marketing to leverage campaigns and materials for outreach.
  • Align with sales teams to ensure seamless handoff of leads.
  • Qualifications :

  • Beachlor / Master’s degree in business, Marketing, or a related field.
  • Strong communication and interpersonal skills.
  • Passion for technology and a keen interest in marketing solutions.
  • Willingness to learn and adapt in a fast-paced environment.
  • Goal-oriented and self-motivated.
  • “The candidate should have experience working with UK clients.”

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