SEO & Digital Marketing Specialist (with WordPress Expertise)
Position Title : SEO & Digital Marketing Specialist
Department : Marketing
Reports To : Head of Marketing
Location : Vyttila, Kochi
Employment Type : Full-time
Role Overview
We are looking for a dynamic SEO & Digital Marketing Specialist with strong WordPress and website development expertise to enhance our brand presence, generate leads, and drive measurable business growth. This role combines digital marketing strategy with hands-on website optimization and technical management. The ideal candidate will be both creative and technical—capable of building, optimizing, and scaling digital campaigns while ensuring our website remains a powerful growth engine.
Key Responsibilities
- SEO & Digital Marketing
- Develop and execute SEO strategies (on-page, off-page, and technical SEO) to increase organic traffic and search engine rankings.
- Conduct keyword research, competitor benchmarking, and content gap analysis.
- Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Track KPIs and generate reports on SEO, SEM, and digital marketing performance.
- Execute content marketing strategies, email campaigns, and lead-generation funnels.
- WordPress & Website Management
- Manage and maintain the company's WordPress website including plugin updates, theme customization, and security monitoring.
- Implement SEO best practices within the website structure, metadata, and content.
- Ensure website speed, mobile responsiveness, and technical performance are optimized.
- Work with designers and content creators to publish, optimize, and update landing pages, blogs, and campaign assets.
- Troubleshoot website issues and coordinate with developers if advanced fixes are needed.
Qualifications & Skills
Bachelor's degree in Marketing, Computer Science, Business, or related field.0–3 years of experience in SEO, SEM, and digital marketing.Strong expertise in WordPress website management and development (themes, plugins, page builders like Elementor / WPBakery, etc.).Knowledge of HTML, CSS, and basic PHP is a strong advantage.Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz .Proven track record of running Google Ads and paid social campaigns .Understanding of website hosting, domains, and basic server management.Excellent communication and project management skills.Key Competencies
Tech-savvy with both marketing and development mindsetAnalytical and detail-orientedCreative problem solverStrong collaboration and cross-functional teamworkAbility to balance strategy and hands-on executionWhat We Offer
Competitive salary & performance-based bonusesExposure to end-to-end marketing and website growth strategiesCareer advancement opportunities in a fast-scaling organizationA collaborative, innovative, and learning-driven environmentJob Types : Full-time, Permanent
Pay : 15,000.00 - 25,000.00 per month
Work Location : In person
Skills Required
Email Campaigns, Content Marketing, Css, Html, Linkedin, Wordpress, Google Ads, Php, instagram , facebook, Google Analytics, Website Management, Seo, Google Search Console