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Performance Marketing Executive

Performance Marketing Executive

Talent Corner HR Services Pvt LtdNoida, Uttar Pradesh, India
4 days ago
Job description

Please share your CV at : jayanta.ghosh@talentcorner.in

WhatsApp / Call : 9234308465

Position : PERFORMANCE MARKETING EXECUTIVE

Location : Sector 62, Noida

Budget : 4.80 LPA – 5.40 LPA

Experience Required : 2–3 Years

Industry : EdTech / E-learning

Key Responsibilities : -

  • Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads .
  • Manage and optimize performance metrics such as CPL, CTR, ROAS , and

lead-to-enrollment ratio.

  • Conduct audience research, competitor analysis, and A / B testing to refine campaigns.
  • Build and manage funnels for webinars, demos, and call-booking.
  • Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automation

    • tools.

  • Collaborate with design / content teams to develop high-performing creatives and landing

    • pages.

  • Set up and manage automation and integrations via tools like Zapier, Pabbly, etc.
  • Run email marketing automation using platforms such as ConvertKit, ActiveCampaign,

    • Mailchimp, etc.

  • Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools.
  • Track, analyze, and report campaign performance using Google Analytics (GA), Google

    • Tag Manager (GTM), and dashboards.

  • Ensure accurate setup of tracking pixels, events, and conversion tracking.
  • Drive campaigns for both client acquisition and in-house agency growth.
  • Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTech

    • domain.

    Preferred Candidate Profile : -

  • 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.
  • Strong understanding of funnels (webinar, demo, and call booking).
  • Experience with Zapier / Pabbly integrations.
  • Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).
  • Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc.
  • Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS.
  • Prior experience in EdTech campaigns will be considered a significant advantage.
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    Performance Marketing • Noida, Uttar Pradesh, India