Salesforce Consultant

Job Description - Salesforce Lead (SFDC) – Automobiles CRM

• Should be 7+years of experience in Salesforce with hands on experience in Apex Classes, Triggers, Batch Apex, Queueable Apex, and LWC & Aura Components.
• Technical Leadership and development
• Experience in Automobile CRM & DMS Integration
• Good in Salesforce Flows, REST / SOAP API development and integration
• Strong experience in Sales Cloud, Service Cloud, Marketing Cloud, and DMS integration.
• Working knowledge of Marketing Cloud scripting (AMP script, SSJS) and automation tools
• Experience in the automotive industry, especially with customer / dealer journey digitization.
• Familiarity with source control (Git), ALM tools, and DevOps automation pipelines.
• Any one or more Salesforce certifications required
• Lead the technical design, development, and deployment of Salesforce applications with a strong focus on code quality and scalability.
• Own and manage CI / CD pipelines using tools such as SFDX, Git, Jenkins, Gearset, or Copado.
• Review and optimize code, triggers, batch jobs, and asynchronous processing (future, Queueable, schedulable Apex).
• Build and maintain integrations between Salesforce and Dealer Management Systems (DMS) and ERP & Middleware Integration (e.g., CDK, Fuse, SAP, Reynolds & Reynolds, and AutoSoft).
• Develop custom solutions to manage lead capture, test drives, service appointments, and vehicle delivery flows.
• Ensure real-time synchronization of vehicle inventory, service records, and customer data across systems.
• Architect and implement Salesforce Sales Cloud, Service Cloud, and Marketing Cloud features tailored to automotive use cases.
• Create and manage Marketing Cloud Journeys, dynamic segmentation, automation rules, and campaign integrations.
• Implement customer 360° views and lead scoring models to improve the sales funnel and after-sales support.
• Design and build secure, scalable APIs using REST, SOAP, Platform Events, and Change Data Capture (CDC).
• Integrate Salesforce with external systems (ERP, SAP, DMS, telematics, mobile apps, Azure, REDHAT Fuse) using MuleSoft or other middleware.
• Implement error handling, logging, and monitoring frameworks for API reliability.
• Define and enforce naming conventions, coding standards, and deployment practices across teams.
• Ensure data security, access control, and compliance in accordance with industry regulations.
• Lead code reviews, design walkthroughs, and technical documentation.