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3 Days Left : Consumer Insights Sr. Manager

3 Days Left : Consumer Insights Sr. Manager

ALLENIndia
9 hours ago
Job description

Job Responsibilities :

  • Manage Quant + Qual Research : Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
  • Drive Growth Insights : Market sizing, opportunity identification, competitive landscaping, and

market / category entry studies.

  • Execute with Ownership : Moderate FGDs / IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
  • Turn Data into Action : Analyze results, synthesize insights, and provide clear, actionable recommendations.
  • Collaborate & Influence : Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.
  • Liaise with agency partners / vendors : Ensure high-quality and timely outputs from external partners
  • What we are looking for :

  • Experience : 6–10 years in consumer insights / market research (agency + client side mix) preferred but not mandatory
  • Expertise : Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
  • Mindset : Entrepreneurial, proactive, high ownership, bias for action, problem solver
  • Business Acumen : Ability to link insights to growth strategies and influence stakeholders
  • Languages : Fluent in English & Hindi
  • Mobility : Willing to travel for research and market immersions
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    Manager • India

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