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Content Strategist (SaaS, CPG & Regulatory Focus)

Content Strategist (SaaS, CPG & Regulatory Focus)

GoVisuallyDelhi, IN
13 hours ago
Job description

About GoVisually

GoVisually is a fast-growing SaaS company revolutionizing visual content review and approval for creative teams. We help agencies, marketing teams, and designers accelerate feedback loops, improve compliance, and deliver high-quality work faster.

As we scale, we’re seeking a strategic content expert to craft narratives that resonate with the  CPG industry , regulatory teams, and creative professionals — boosting brand authority and driving demand across multiple channels.

What You’ll Do

As our Content Strategist, you’ll own the content engine that fuels GoVisually’s growth in  CPG and compliance-focused markets . You’ll create content that educates, inspires, and converts decision-makers while positioning GoVisually as the leading solution for creative collaboration and compliance.

  • Develop a  CPG & regulatory-focused content strategy  aligned with business goals, product launches, and marketing campaigns.
  • Plan, research, and produce high-impact content : blogs, posts, case studies, landing pages, email campaigns, and thought leadership pieces targeted at  marketing, compliance, and creative teams in CPG .
  • Maintain a content calendar to ensure consistent publishing across channels.
  • Collaborate with design, marketing, product, and outbound teams to build cohesive narratives.
  • Optimize content for SEO, conversions, and audience engagement.
  • Analyze performance and iterate content strategies based on data-driven insights.
  • Repurpose content across formats (e.g., blog → carousel → short video).
  • Stay updated on  CPG trends, regulatory changes, competitor strategies, and audience behavior .
  • Use AI tools like ChatGPT and Claude to streamline content creation and ideation.

What We’re Looking For

  • 2+ years of experience in  content strategy, content marketing, or editorial roles , ideally in  B2B SaaS targeting CPG or regulated industries .
  • Proven ability to craft narratives that resonate with  decision-makers in marketing, creative, or compliance teams .
  • Exceptional writing and editing skills with a  clear, persuasive, and authoritative tone .
  • Strategic mindset — you understand how content drives growth in  highly regulated industries .
  • Familiarity with SEO, content formats, and performance metrics.
  • Experience collaborating across marketing, sales, and product teams.
  • Hands-on experience with AI content tools like ChatGPT, Claude, or similar.
  • Self-starter attitude — comfortable managing projects independently in a  remote-first environment .
  • What You’ll Get

  • Competitive salary and bonus
  • Flexible working hours & remote culture
  • Opportunity to own and shape a  critical growth channel in the CPG SaaS space
  • Learning & growth opportunities through experimentation and mentorship
  • A supportive, creative team that values initiative, clarity, and innovation
  • How to Apply

  • Click  “Apply”  on this post.
  • Include your resume / CV.
  • Share  3 content samples  you’re proud of — blogs, posts, case studies, landing pages, etc.  Focus on CPG, compliance, or regulated industry content if possible.
  • We value  creativity, clarity, and impact . If you love using strategy, storytelling, and data to build content that drives business growth in  CPG and regulated sectors , we’d love to meet you.
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    Content Strategist • Delhi, IN

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