About the role :
A large part of Flipkart's growth as far as categories are concerned is through the management and
development of Key accounts. Ever since Flipkart's migration to a marketplace model, there has been a
keen focus on the development of key accounts for the growth of respective categories. Key accounts for
a category can include large brands or large vendors who deal with products from a particular line. The
incumbent will be given sole responsibility of a number of key accounts, and will thereby be expected to
grow the category as far as key accounts are concerned.
You are responsible for :
Business strategy
- Know the customer : Deeply understand customer behaviour, develop new customer insights
- Own the business : Co-own the P&L, develop the business model, understand where
- opportunities are and create a viable business to service them
- Know the market : Stay on top of trends in an ever-changing landscape, find opportunities and
- prioritize based on size, internal capabilities, etc.
- Know the competition : Understand on-line and off-line players. Ensure Flipkart selection stays
- well ahead of the competition
- Influence the leadership : Convert strategies into action by liaising with cross-functional
- leadership and drive the changes required
- Vendor Management
- Develop deep and long standing relationship with the vendors - to drive relationships from the
- strategic to the tactical
- Own the terms of business with the vendor - products, returns, ordering, etc.
- Ensure high-share of mind from the vendor. Build deep ties.
- Make vendors partners in driving disruptive changes for the category Market Understanding
- Develop a thorough knowledge of the market - short term and long term trends
- Have an in depth knowledge of competition and vendor and ability to influence the market
- Develop and implement industry best practices. move the industry with you!
- Selection and Offers
- Own buying cost improvement and overall portfolio management
- Manage in store promotions along with brands - make brands partners in customer
- communication
- Make Flipkart the 'destination of choice' for the customers through the largest and the greatest
- assortment of products on offer
- Driveportfolio management for best offers and discounts for the customers
- Purchasing and Inventory
- Key driver of working capital management and inventory - ensure an optimal
- Develop and manage a purchase strategy with the brands to ensure best selection along with
- the optimal cost and service.
You should have :
Educational background – Graduation / MBAKnowledge of Retail, consumer goods industry is a plusDesire and ability to think like the customerAbility to translate strategies into execution plans and take them to completionHighly analyticalWilling to take calculated risks to grow the categoryExcellent verbal and written communication with interpersonal skillsStrong understanding of technology and businessMust be willing to learnAbility to connect with people across teams & levelsStrong bias for Action - Flipkart works at a very rapid paceSkills Required
Revenue Generation, Lead Generation, Category Management, Key Account Management, Business Development