Business Development Executive - Events & Sponsorships

Location : New Delhi / Pan-India Travel Organization : Agri Industries Vikas Chamber (AIVC)

1. Position Overview

The Sales Executive – Sponsorship & Exhibition Sales will be responsible for generating revenue through sponsorships, exhibition stalls, corporate partnerships, and brand participation for national and international events organized by AIVC. The role requires strong networking, communication skills, and the capability to drive aggressive sales targets with a professional approach.

2. Key Responsibilities

A. Sponsorship Sales

Identify, approach, and convert potential sponsors for summits, expos, conferences, and national-level events.

Develop customized sponsorship proposals based on client requirements.

Present sponsorship options (Title Sponsor, Co-Sponsor, Associate Sponsor, Sector Partner, Branding Partner, etc.).

Build long-term partnerships with corporates, PSUs, government bodies, and industry associations.

B. Exhibition Stall Sales

Sell exhibition stalls / booths to corporates, MSMEs, startups, exporters, farmers' groups, government departments, and international agencies.

Conduct cold calls, email outreach, follow-up meetings, and on-ground visits.

Maintain updated stall availability charts, sales trackers, and client records.

Achieve monthly and annual exhibition revenue targets.

C. Client Relationship Management

Handle all pre-event and post-event communication with clients.

Ensure smooth onboarding, paperwork, invoicing, and coordination with the operations team.

Provide support during events for stall allocation, branding, and customer service.

Maintain strong relations to ensure repeat business.

D. Market Research & Lead Generation

Conduct research on industries relevant to agriculture, horticulture, rural development, food processing, technology, skill development, social justice, etc.

Identify new sectors for sponsorship and exhibition participation.

Maintain a strong database of prospective clients and industry stakeholders.

E. Sales Reporting & Coordination

Prepare daily / weekly sales reports, client follow-up trackers, and forecasts.

Coordinate with the marketing team for brochures, sponsorship decks, and mailers.

Align with event operations for stall layouts, branding, and event logistics.

3. Mandatory Requirements

Strong communication (Hindi & English), presentation, and negotiation skills.

Proven experience in sales, sponsorships, exhibitions, or corporate partnerships .

Willingness for extensive field visits and travel across India .

Ability to meet strict sales targets and deadlines.

4. Qualifications & Experience

Graduate / Postgraduate in Marketing, Business Administration, Commerce, Mass Communication, or related fields.

2–5 years of experience in sales / sponsorship / exhibition selling (freshers with strong communication skills may also be considered).

Experience in event management, exhibitions, trade fairs, B2B sales, or government / corporate outreach is preferred.

5. Key Competencies

Strong persuasion and negotiation abilities.

Good networking and relationship-building skills.

Target-oriented and self-motivated mindset.

Excellent follow-up and client servicing approach.

Ability to work independently and in teams.

Time management and planning skills.

6. Work Conditions

Based in New Delhi, with frequent travel across states for client meetings and event mobilization.

Event days may require extended working hours.

Performance-based incentives may be offered based on sales achievements.

7. Reporting

Reports to : Manager – Sponsorship / Business Development or Director – Events & Marketing

Works closely with : Event Operations, Marketing, Finance & Client Servicing teams.

Salary :

₹27,000 – ₹35,000 per month (Fixed Salary)

• Incentives : ₹10,000 – ₹40,000 (performance-based)