Location : Madurai, TN, IN
Areas of Work : Sales & Marketing Job Id : 12883
External Job Description
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood
coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion
and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,
Architects and end Consumers and thereby, achieving overall business objectives.
Business objectives
- Assist the dealer network in driving sales value and volume for
Wood Coatings
Generate demand for wood coatings by means of organizingactivations, samplings and trainings to stakeholders like
contractors, applicators etc.
Expand the network for wood coatings through integration withretail, projects and services team by means of sharing of leads
Drive growth by targeting and engaging with certain specificstakeholders who deal exclusively with Wood coatings like
furniture manufacturers
Stakeholder Management
Conduct shop meets on new wood coatings to promote growth inthe market
Drive sales by engaging with contractors and architects by meansof product trainings and activations
Ensure effective implementation of various promotional schemesand displays for all stakeholders like contractors, dealers etc.
Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines
Market Intelligence
Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.Devise ways in which the product strengths can be communicated to the consumers and influencersKey Performance Indicators -
Value and Volume target of Wood coatings
Percentage dealer network value growthPercentage increase in APEHS and Project Sales site penetrationPercentage increase in users for high end wood coatingsProduct trainings to targeted set of stakeholdersQualifications Essential
Graduate Degree in any stream (BA / B.Sc / B.Com / BBA / BBM / BMS)Minimum of 50% marks throughout education without any backlogsGraduation must be through a full-time courseApplicants with an Engineering background (B.Tech / B.E. / Diploma / B.Pharma) will not be considered DesiredCandidates with MBA / PGDM in Sales and MarketingPrevious Experience Essential
Fresher Desired1 – 2 years of experience in Sales function in any organizationExperience in wood finishes industry will be preferredFunctional Competencies
Product knowledgeAnalytical skillsBehavioral Competencies
Planning and result orientationCommunication skills- verbal and writtenAdditional Requirements
Role involves visiting dealer counters, customer sites which requires extensive travellingRole requires pan India mobility as it is transferrable in natureProficiency with MS – Office, MS – Excel is mandatoryAge to be between 26 - 30 Years.Skills Required
Wood Coatings