Durapid - Manager - Digital Marketing

Key Responsibilities :

• Develop and execute on-page and off-page SEO strategies to improve organic rankings and drive traffic.
• Perform keyword research to identify high-performing and relevant keywords for targeting.
• Optimize website content, meta tags, and structure for search engines.
• Monitor and fix technical SEO issues like crawl errors, site speed, and mobile usability.
• Collaborate with the content team to create SEO-friendly blog posts, landing pages, and website - content.
• Ensure all content aligns with target keywords and user intent.
• Use tools like Google Analytics, Google Search Console, and SEMrush to track and analyze website performance.
• Prepare regular reports on traffic, rankings, and other SEO metrics, along with recommendations for improvement.
• Conduct detailed competitor analysis to identify opportunities and gaps in the market.
• Stay updated on SEO trends and algorithm changes to maintain a competitive Master's Degree in Marketing, IT, or a related field.
• Certification in SEO or Digital Marketing (preferred).
• 2-4 years of hands-on experience in SEO, with proven results in improving rankings and traffic.

(ref : iimjobs.com)