Performance Marketing Lead

Hiring for a Fintech Client

What You’ll Do :

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - it’s about building a data-driven customer acquisition machine for our digital personal loan app .

You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline. We’re looking for someone who loves to test, learn, and improve - and who’s excited

to use AI, automation, and new-age tools to stay ahead of the curve.

• Own all paid marketing efforts across Google, Meta (Facebook / Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them
• Run continuous A / B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

What We’re Looking For :

Bonus if you have :

What Success Looks Like :