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Brand Marketing Specialist
ConfidentialIndia, Bengaluru / Bangalore18 hours ago
Job descriptionManage day-to-day communication strategy for Bike Taxi, Auto, and Cabs . Deliver consistent messaging across all supply channels to enhance engagement and retention. Manage and optimize driver app communications , ensuring relevant, timely updates and nudges. Create and execute customer app communication (PNs, WhatsApp, Email, SMS). Write crisp, impactful content in Hindi & English for CLM campaigns and social media. Manage translations / adaptations ensuring language accuracy and brand tone. Work hands-on with CLM platforms such as MoEngage, CleverTap , and HTML-based templates. Collaborate with agencies to develop high-quality statics, videos, GIFs, and campaign assets . Ensure creative outputs are aligned with campaign objectives and brand guidelines. Ideate and execute creative strategies to grow driver community engagement on social media handles . Drive awareness and following through contests, influencer tie-ups, and UGC content . 2–4 years of experience in brand / digital / supply marketing . Strong copywriting skills , with fluency in Hindi (spoken & written). Hands-on experience with MoEngage, CleverTap , or similar CLM tools. Ability to work with HTML-based templates for campaign deployment. Strong project management and agency coordination skills . Creative mindset with an eye for social media ideas and engagement strategies .
Key Responsibilities
1. Campaign Execution & Reporting
- Plan and execute driver / supply marketing campaigns across In-App, WhatsApp, IVR, SMS, and Email.
- Own CLM execution with reporting on key metrics to measure campaign effectiveness.
- Coordinate with city teams and cluster heads to ensure compliance with regional regulations.
2. Category Marketing
3. CLM Management
4. Content & Copy
5. Tools & Tech
6. Creative & Agency Management
7. Social Media & Community Building
Requirements
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Skills Required
Copywriting
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Marketing Specialist • India, Bengaluru / Bangalore
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